Digital Marketing & Business Operations Specialist
I'm Mel — a Digital Marketing & Business Operations Specialist with over two decades of experience. I design and run the engines that keep online businesses moving: e-commerce operations, CRM automation, AI-integrated workflows, and coordinated web development — so founders can focus on the work only they can do.
About me
In more than two decades of working alongside founders and executives, I've learned one enduring truth: businesses don't stall for lack of vision — they stall for lack of systems. Building those systems is my craft.
My career spans corporate sales and logistics leadership through 12+ years as a remote specialist serving clients across the US, UK, Australia, and Germany. That range — e-commerce management, CRM automation, paid media, AI-assisted workflows, and web development coordination — means I operate at a level most assistants can't: I don't just execute tasks, I architect the operations behind them.
Whether it's a marketplace operation that needs a steady hand, a GoHighLevel build that needs an expert, or a growing team that needs its processes documented and automated, I bring senior-level judgment, discretion, and a data-driven eye to every engagement.
What I do
Selected work
Content creation and community management for a leading wellness supplement brand's Instagram presence.
Grew and managed the social presence of a World Cup rugby legend's equipment brand and academy.
Amazon PPC campaign management for the world's oldest games manufacturer, optimizing spend and ranking.
Google Ads campaigns for a natural foot-care brand, plus full website development and email marketing.
Seasonal email campaigns driving parts and accessories sales for North America's RV owner community.
Responsive, SEO-optimized e-commerce sites — peachcare.com, postureplast.com, homemartessentials.com.
My toolkit
My journey
From telemarketer and customer service to Sales & Account Manager in international freight forwarding, shipping, warehousing, and logistics — where I learned project management, client care, and how real operations run.
Fully remote, serving clients across four continents. Built complete GoHighLevel CRM systems, managed Amazon and Shopify stores, ran Meta and Google Ads, and provided executive assistance — increasing lead conversion by up to 40% and cutting clients' manual workload by 60%.
Now bringing that depth of experience — e-commerce, CRM automation, AI integration, and web development coordination — to businesses that are ready to scale with the systems of an established operator behind them.
Let's work together
Tell me where your operations are slowing you down. I'll show you how we can systemize, automate, and elevate them — with the confidence of someone who has done it many times before.
Send me an email